The picturesque Setouchi region where countless islands’ waters sparkle, has been blessed with a mild climate and abundant nature since ancient times. It has long nurtured the lives of its people and fostered a rich cultural heritage.

The Setouchi region, however, is not just a place of historical significance; it is a region brimming with new and exciting experiences.

Art, cuisine, outdoor activities, and encounters with local people — the Setouchi region offers a wealth of undiscovered treasures, waiting to be explored.

We are Honshu-Shikoku Bridge Expressway Company Limited, a company deeply rooted in the Setouchi region, dedicated to connecting not only people but also the sentiments and stories of this area through our captivating bridges between Honshu and Shikoku. We are passionate about sharing the allure of this region with the world and contributing to its revitalization.

We aim to contribute to the revitalization of the region by showcasing its diverse attractions and hidden gems. On this journey, we invite you to discover the new charms of the Setouchi region.

The unique cities and islands that dot the Setouchi region offer a wealth of experiences waiting to be discovered.

Perhaps you've heard of some of these places, but do you truly know what they're like? What kind of experiences await you there? There's so much more to discover than meets the eye.

Or maybe you have an image of the land and its culture, but have yet to delve into the fascinating history, the passion of its people, and the hidden stories that lie beneath the surface.

In each region, we invite you to embark on a memorable journey filled with nature, history, culture, and heartwarming encounters with the local people.

Discover the hidden depths of the Setouchi region and create your own unforgettable story.

①

A Bridge to the Future and the World: Akashi Kaikyo Bridge

https://www.setouchi.travel/en/trip-ideas/setouchi-story-01/

②

Onomichi Tourist Association Cultivates Guides to Unlock New Regional Charms

https://www.setouchi.travel/en/trip-ideas/Setouchi-Story-02/

③

A Night as a Lord: Marugame Castle Experience

https://www.setouchi.travel/en/trip-ideas/setouchi-story-03/