Discover the eclectic delights of Setouchi

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Dive into the culture around the Seto Inland Sea, where time-honored traditions, dynamic architecture and natural beauty abound. Come and find out what makes Setouchi so special.

The area of Setouchi comprises seven prefectures that surround the Seto Inland Sea and more than 700 islands. It’s known for abundant nature and satoyama (traditional rural landscapes), world-class art facilities and cycling courses, well-preserved historical areas and the relaxed culture of its islands. This diverse region truly offers something for everyone.

Hiroshima City is the main transport hub for Setouchi, providing convenient access by air from Tokyo, while the prefectures of Yamaguchi, Hiroshima, Okayama and Hyogo — all located on Japan’s main island of Honshu — are served by the iconic bullet train. Ehime, Kagawa and Tokushima Prefectures are part of the island of Shikoku, on the opposite side of the Seto Inland Sea. Several bridges connect Honshu and Shikoku, offering easy access between the two islands.

Yamaguchi Prefecture

The Kintaikyo Bridge is a cherished symbol of the castle town of Iwakuni. Featuring an unusual design of five wooden arches, it is ranked as one of Japan’s three most beautiful bridges. After crossing the bridge, stroll along the riverbank or take the ropeway up to Iwakuni Castle. It’s said that the Kintaikyo Bridge’s striking design was inspired by the monk Obaku Dokuryu (1596 to 1672), who is also known for promoting the art of seal engraving in Japan. You can try creating your own personal seal at Sakai Sake Brewery Art Museum “Gokyo Bunko” if you make a reservation in advance via the museum’s website. Discover more history at the nearby Kashiwabara Art Museum, a Michelin-starred facility introducing the traditional culture and spirit of the samurai.

Hiroshima Prefecture

Okunoshima, also known as Rabbit Island, has a very unusual history. The island was once swathed in secrecy as a chemical weapons production unit until 1945, but has emerged from its dark past to become a paradise for hundreds of wild rabbits that roam freely. Enjoy the sea views as you walk around the island and interact with its furry residents, who are used to the attention from visitors. Ferries for the island depart from Tadanoumi port in Takehara City, a place best known for its beautiful historical centre and sake breweries. After experiencing the ambience with a stroll through the city centre, get a birds-eye view from the Fumeikaku at the picturesque Saihoji Temple.

Okayama Prefecture

Step back in time during a visit to the charming Bikan District of Kurashiki. The city was once an important storage and distribution hub, and the well-preserved historical district bears witness to several hundred years of both Japanese and Western influences. Take a leisurely boat trip through the canals that used to link warehouses with the nearby port, and then stop in at one of the area’s many cafes to try delicious desserts made with Okayama prefecture’s famous fruit produce, such as peaches and grapes. The Bikan District is also home to several museums, including the Ohara Museum of Art. The first private museum in Japan of mainly western art, the Ohara Museum includes an extensive collection of works by world-famous artists such as El Greco, Gauguin, Monet and Matisse.

Hyogo Prefecture

Awaji Island offers an intriguing mix of ancient mythology and innovative modern architecture. According to legend, it was the first of Japan’s islands to be created by the gods Izanagi-no-mikoto and Izanami-no-mikoto. Visit Izanagi-jingu Shrine, which is thought to be Japan’s oldest shrine and was built in the location where Izanagi-no-mikoto is said to have retired after completing his work. After admiring the ancient shrine, rejuvenate your mind, body and soul at Zenbo Seinei, a wellness retreat designed by world-renowned artist Shigeru Ban. Day visitors can experience meditation with a 360-degree view of the island’s natural beauty at this facility, while those wishing to extend the experience can stay overnight at selected times of the year.

Ehime Prefecture

The Shimanami Kaido cycling road runs from Onomichi in Hiroshima to Imabari in Ehime. Cyclists come from around the world to ride the scenic 70km route, passing through six small islands connected by dynamic suspension bridges. The Kurushima-Kaikyo Bridges link Imabari with Oshima Island and are the world’s first triple suspension bridges. The Kirosan Observatory Park on Oshima Island, designed by eminent architect Kengo Kuma, offers spectacular views of the bridges and the beautiful Seto Inland Sea. Just over the bridge lies lovely Imabari Castle, known as one of Japan’s great “water castles”, where the moats filled with seawater are among the distinctive features.

Kagawa Prefecture

Blessed with a sunny climate similar to the Mediterranean region and stunning beaches, the island of Shodoshima has much to delight visitors. It’s also known for Kankakei Gorge, one of Japan’s most picturesque ravines which is particularly breathtaking in autumn. Enjoy the changing face of nature throughout the four seasons by cable car or from one of the hiking routes that run through the gorge. Learn about the island’s food culture and major industries with visits to Shodoshima Olive Park and the Soy Sauce Village area, and walk down Angel Road, a pretty route along a sandbar that can only be accessed at low tide.

Tokushima Prefecture

Tucked inside deep valleys, the secluded Iya Valley region is steeped in tradition. The historical village of Ochiai climbs almost 400 metres up the side of a mountain, with many of its houses dating back more than 200 years. Gain insight into Japan’s agricultural past as you wander around the hamlet, then discover the mysterious Iya-no-Kazurabashi, suspension bridges made from the vines that grow in the forests. These bridges were once a vital part of life here, transporting people and goods. To fully immerse yourself in the local culture, consider an overnight stay at Chiiori, a beautifully-restored 300-year-old traditional house with a thatched roof.

This is just a small glimpse of the diverse range of attractions and activities that await. Delve into Setouchi during your next visit to Japan to discover the appeal of this fascinating region for yourself.

Setouchi in the News

  • Embrace the Zen: Retreat to Japan’s Natural Wonders

    Embrace the Zen: Retreat to Japan’s Natural Wonders

    National Geographic

    Japan is a whimsical amalgamation of high-tech modernity and historic charm steeped in nature. Just a train journey from a bustling metropolis, travelers are greeted by the splendor of Japan’s majestic mountains, exquisite flower gardens, and enchanting forests. These tranquil landscapes, particularly in hidden-gem locales within Hokkaido, Ehime, and Hiroshima, provide the perfect settings for a rejuvenating wellness retreat. Guided by Zen traditions and cultural wisdoms, these small towns, villages, cities, and islands may hold the secret to greater longevity, as well as a holistic rejuvenation of the body, mind, and spirit.

  • Visit Japan for an Aquatic Getaway Unlike Any Other

    Visit Japan for an Aquatic Getaway Unlike Any Other

    Travel + Leisure

    Japan is a nation of islands of all shapes and sizes, so it makes sense that much of the country’s culture can be found along its stunning, nature-rich coasts. From island escapes and beautiful beaches to natural hot springs and underground waterfalls, here are some of Japan’s best sites for an unforgettable aquatic adventure.

  • Discover Japan: Where Art Meets Nature

    Discover Japan: Where Art Meets Nature

    CNN

    South of San'in, the Seto Inland Sea has served as an important sea route for millennia. Its dotted isles across the waters—when viewed from above, almost look like droplets of green paint on a canvas of deep blue—hide quaint rural villages and, more recently, thanks to the Setouchi Triennale art festival, a slew of art-centric destinations.

Wonder aroundJapan

Setouchi

Setouchi offers many compelling experiences throughout the beautiful Seto Inland Sea, which comprises nearly 700 islands of all sizes. These include powerful moments in nature, such as insights into Satoyama (a mosaic of social-ecological systems), cycling trails with incredible views and well-preserved historical sites.

Hokkaido

Tohoku

Greater Tokyo

Central Japan

Kansai

San'in

Setouchi

Shikoku

Kyushu

Okinawa