Setouchi in the News

Japan is a whimsical amalgamation of high-tech modernity and historic charm steeped in nature. Just a train journey from a bustling metropolis, travelers are greeted by the splendor of Japan’s majestic mountains, exquisite flower gardens, and enchanting forests. These tranquil landscapes, particularly in hidden-gem locales within Hokkaido, Ehime, and Hiroshima, provide the perfect settings for a rejuvenating wellness retreat. Guided by Zen traditions and cultural wisdoms, these small towns, villages, cities, and islands may hold the secret to greater longevity, as well as a holistic rejuvenation of the body, mind, and spirit.

Japan is a nation of islands of all shapes and sizes, so it makes sense that much of the country’s culture can be found along its stunning, nature-rich coasts. From island escapes and beautiful beaches to natural hot springs and underground waterfalls, here are some of Japan’s best sites for an unforgettable aquatic adventure.

The area of Setouchi comprises seven prefectures that surround the Seto Inland Sea and more than 700 islands. It’s known for abundant nature and satoyama (traditional rural landscapes), world-class art facilities and cycling courses, well-preserved historical areas and the relaxed culture of its islands. This diverse region truly offers something for everyone.

South of San'in, the Seto Inland Sea has served as an important sea route for millennia. Its dotted isles across the waters—when viewed from above, almost look like droplets of green paint on a canvas of deep blue—hide quaint rural villages and, more recently, thanks to the Setouchi Triennale art festival, a slew of art-centric destinations.