Travel Experiences
in Setouchi

Nature

Sustainable travel in Setouchi

Sustainable tourism in Setouchi is more than a buzzword. In Kamikatsu, set to be Japan's first zero-waste town, the Rise & Win Brewing Co. is championing sustainable brewing. In Toyooka, see the Oriental White Storks, konotori, thriving thanks to preservation in locations like the Hyogo Park of the Oriental White Stork, Hachigoro Toshima Wetland or the Kaya Wetlands. While at Farm Suzuki, you can enjoy a plate of freshly harvested and sustainably farmed oysters.

  • RISE & WIN Brewing Co.

    RISE & WIN Brewing Co.

    Tokushima

    Tokushima Prefecture's Kamikatsu is making a name for itself by aiming towards being Japan's first zero-waste town. Sustainability isn't just a buzzword here, it's an ethos and a way of living that sees residents transport their own waste for sorting into 13 types and 45 categories.In 2000, sustainability became a necessity in Kamikatsu when new emissions laws forced the shutdown of two local incinerators. Soon after, in 2003, the town declared its goal of becoming a zero-waste town by 2020, and in 2020 it established its zero-waste center. Now, the town is seen as a pioneer in sustainable living thanks to the commitment of the local community.
    RISE & WIN Brewing Co. makes awesome, tasty beer but also respects the environment, making the zero-waste oasis of Kamikatsu an ideal home base. With its sustainable brewery and unique circulation method of utilizing waste called "reRise."
    RISE & WIN Brewing Co. was set up by a Tokushima-native, Tatsuya Tanaka, who wanted to do something to help Kamikatsu keep its vitality in the face of the threat of population decline that could have undermined the town's efforts in renewable energy. Brewing craft beer—a booming trend in Tokyo—seemed a great way to help more people around the world learn about Kamikatsu whilst give the town's younger generation something to be proud of.
    The RISE & WIN Brewing Co. BBQ & General Store is a must-visit for both craft beer fans and those looking to see real sustainability in action. You'll find in addition to the hearty ales on offer that are admired for their great taste, the actual space here has been renovated using recycled materials from old buildings around the town itself. You can't really get more sustainable than that. Try the brewery's Kamikatz Pale Ale or the IPA if you're looking for something a little hoppier. The brewery is located in a picturesque setting and already has a legion of Instagram fans. Lose yourself in this quaint part of the country with its admirable, sustainable practices and thirst-quenching beers.

  • Toyooka, Hometown of the Endangered Oriental White Storks

    Toyooka, Hometown of the Endangered Oriental White Storks

    Hyogo

    The Oriental White Stork, or konotori in Japanese, is a beloved yet endangered species that once went virtually extinct by 1971, given the loss of their rice paddy habitats following post-war rapid development and the threat to their food sources from widening use of agrochemicals in agriculture. Artificial breeding efforts started in Hyogo prefecture's northern, coastal region of Toyooka back in the mid-1960s, which eventually (over several decades) led to successful, consistent breeding in captivity, and a change of focus on reintroducing them into their natural habitats, by restoring their natural habitats and working towards pesticide-free local rice farming. Fast forward to 2005, where five storks were carefully released and, by 2007, a chick was naturally born in the wild. Toyooka's efforts are not only a miracle of restoration and preservation but they have also created a new blueprint for sustainability and harmony between mankind and nature. In 2021, Toyooka City was selected as a Top 100 Green Destination for its environmental efforts. Why not visit Toyooka's countryside to appreciate the flourishing natural environments and wildlife? Visit Hyogo Park of the Oriental White Stork, Hachigoro Toshima Wetland, or Kaya Wetlands and Kaya Wetlands Park to name just a few of the sites where you're likely to catch a sighting of the konotori on your visit to Hyogo.

  • Farm Suzuki (Farmer's Kitchen)

    Farm Suzuki (Farmer's Kitchen)

    Hiroshima

    "Farm Suzuki" farms oysters, prawns, and clams from the pond (claires) that used to be popular for it's salt farming on Osakikamijima Island.

Culture

Immerse yourself in the unique culture of Setouchi

Exploring Setouchi by train is not only convenient – many incredible sightseeing trains with gorgeous interiors offer an exciting way to get a taste of prevailing cultures and traditions throughout the region. At the Bizen Osafune Japanese Sword Museum, craftspeople still forge swords using methods developed centuries before. And at Karato Market in Shimonoseki City, you'll see the vibrant and bustling atmosphere of Setouchi's seafood industry play out in real-time. It's an overwhelming delight for the senses.

  • Introducing 5 Sightseeing Trains in Setouchi

    Introducing 5 Sightseeing Trains in Setouchi

    Hiroshima / Okayama / Ehime / Kagawa / Tokushima / Yamaguchi

    Japan's love of trains has led the country to have one of the safest, most reliable and fastest railway networks in the world. In the Setouchi area, sightseeing trains are popular, offering one-of-a-kind scenic journeys accompanied by unique cuisine and local history to boot.
    La Malle de Bois is another uniquely custom designed service that runs on 4 routes: Okayama–Uno, Okayama–Onomichi, Okayama–Hinase and Okayama–Kotohira.
    Admire the art touches, like the dedicated exhibition space for works by contemporary artists or the train's exterior monochromatic artwork, with its suitcase motifs and signs that evoke the feeling of travel. With ample bicycle-storage for cyclists, the train is a great way to travel the Setouchi region in style.
    The etSETOra train provides a new way to enjoy Setouchi's charms between Onomichi and Hiroshima. Enjoy a comfortable interior, local Japanese and Western sweets on the menu and the beauty of the islands across the Seto Inland Sea from the train windows.
    The Marumaru no Hanashi sightseeing train runs between Yamaguchi Prefecture's Hagi, Nagato and Shimonoseki. Take in stunning coastal views of the Sea of Japan while enjoying a bento meal prepared with local ingredients, or stop off along the way to access some of the region's standout attractions, like the red torii gate tunnel at Motonosumi Shrine or Tsunoshima Ohashi Bridge which connects to the island resort of Tsunoshima.
    The Shikoku Mannaka Sennen Monogatari journeys between Tadotsu in Kagawa Prefecture and Oboke Station in Tokushima Prefecture, through scenic valleys. Guests can enjoy interiors (custom-order) that resembles a traditional Japanese home surrounded by warm wood tones, while enjoying local food and sake. The train was inspired by the changing of the four seasons in Japan and the interior designs vary by car.
    The retro-modern Iyonada Monogatari promises stunning coastal views as it journeys along the Seto Inland Sea in Ehime prefecture.
    Experience Japanese hospitality from your seat, with the kindness of attendants and the warmth of locals waving on from the trackside as this beloved train glides by.
    Embark on one of four daily services that connect Matsuyama, Iyo-Ōzu and Yawatahama — each journey provides unique views of the Seto Inland Sea and a meal from local ingredients and appropriate to the time of day it is served.

  • Bizen Osafune Japanese Sword Museum

    Bizen Osafune Japanese Sword Museum

    Okayama

    This museum in Osafune-machi specializes in swords. The museum is located in an area that, in the past, was known as one of the biggest Japanese sword production sites in Japan. The museum features an exhibit which allows guests to watch a sword master while he creates a blade, as well as the Bizen Osafune Sword Studio, where the master of the blade sculpture works. Visitors can see the skill of Japanese sword artisans, including the process in which Tamahagane, Japanese sword materials, are heated to 1300 degrees and then hammered out into a flat plate (dates and times are limited for this exhibit).

  • Karato Market

    Karato Market

    Yamaguchi

    Karato Market is a Shimonoseki City regional wholesale market set in front of the Kanmon Strait. Starting at 5:00 a.m., and this market is very rare around the nation because customers can enjoy purchasing the goods. On the second floor of the market there are sushi train restaurants and cafeterias where visitors can sample fresh seafood and local produce. Every week an "Iki-Iki (lively) Bakangai"is held on Fridays, Saturdays, and Sundays, as well as public holidays; during this time seafood stalls selling sushi and fried blowfish line the street, and tourists crowd into the small area to sample the delicious food.

Activity

Thousands of islands to explore on an unforgettable tour of the Seto Inland Sea

The number of islands in Setouchi's Seto Inland Sea, and their grandeur, is staggering. You can't explore them all, but there are some you simply can't afford to miss. Art lovers should make a beeline for Naoshima, Teshima and Shodoshima, a trio of traversable islands with impressive artistic credentials. Take in the scenery and enjoy a cycling adventure over some of Setouchi's largest islands on the Shimanami Kaido cycle route. And see the island chain from the water from the luxury cruise boat guntû.

  • Art Island Hopping in Setouchi

    Art Island Hopping in Setouchi

    Kagawa

    The Seto Inland Sea is the largest inland sea in Japan. With about 700 islands and a mild climate, the region offers spectacular scenic beauty in every season. Against this idyllic backdrop, the international contemporary art festival of Setouchi Triennale has further helped put the spotlight on this region and bring new audiences to this region. Explore some of the representative islands to be found below. Naoshima is renowned for its huge art culture and is home to top contemporary art museums like Chichu Art Museum and Lee Ufan Museum. Benesse House Museum—a contemporary art museum and hotel—is another renowned museum which displays works from artists in Japan and abroad. The facility's grounds are decorated with numerous sculptures and displays, with Yayoi Kusama's "Pumpkin" perhaps the most recognisable and acclaimed. Teshima's main attraction is Teshima Art Museum, a unique concrete structure found beside some of the island's rice fields. Shodoshima, an island rich in nature with a temperate climate,is a treasure trove for art lovers, where its recommended to visit the Kankakei area. Here you'll find Kankakei Gorge, one of the three most spectacular gorges in Japan which offer beautiful views in every season. In the Setouchi Triennale 2022, a work called ""Soranotama/Kankakei"" (Balls in the Sky) is open to the public, and visitors can enjoy the harmony of nature, people, and art. Shodoshima is also home to several other artworks that fuse the local community with art.

  • guntû

    guntû

    Hiroshima

    This Japanese styled ship called "guntû" offers cruises around the Setouchi Inland Sea. Both the departure point and the arrival point are located at Onomichi City. Visitors can choose their favorite route from six different courses.

  • Shimanami Kaido Cycling

    Shimanami Kaido Cycling

    Hiroshima / Ehime

    Cycling the Shimanami Kaido is something that you hear about from other travellers and adventurers. It's earned an almost mythical status amongst both novice and serious cyclists. The stunning 70 km (one-way) long course spans across six islands and seven bridges against the backdrop of the Seto Inland Sea. With a marked blue cycle line you'll never have any worries of being lost taking in some of Japan's most spectacular scenery along the way. This cycling course was also selected as one of the "seven best bike routes in the world" by CNN. And for those of you who need regular breaks then fear not as the Shimanami Kaido cycling route has over 200 base points where you can rest, recharge and fuel up. These bases also offer facilities such as air pumps, bike stands and essential amenities including drinking water and toilets. For avid cyclists or visitors looking for a touch of adventure, then look no further than the Shimanami Kaido cycling route. Passing through some of the most beautiful of the islands that make up the Seto Inland Sea area, it's an experience that will stay with you forever.

Wonder aroundJapan

Setouchi

Setouchi offers many compelling experiences throughout the beautiful Seto Inland Sea, which comprises nearly 700 islands of all sizes. These include powerful moments in nature, such as insights into Satoyama (a mosaic of social-ecological systems), cycling trails with incredible views and well-preserved historical sites.

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